It’s no secret that the food industry is intensely competitive. That’s why you need to find ways to attract new customers and to convince the existing ones to return. Here’s how to do that:
- Use Social Media
If you have noticed, all businesses today have social media pages. This is because it is an effective strategy to create brand recognition and reach a wide number of customers. In fact, according to Social Media Examiner, over 91% of business owners claimed that by using social media marketing, their brand exposure greatly increased. That’s why it is important that your business also has a social media account.
- Offer Discounts
Giving people discounts is one way to draw them into your restaurant. You can offer to at least 20% off or 2 for 1 deals. Having a happy hour promo can also help drive traffic during slow hours in a day. Just don’t forget to post your promo on your social media pages and website to keep your customers updated.
- Improve Your Interior
In a study conducted by the Rochester Institute of Technology, they found out that the interior of the restaurant is one of the factors that influence customer satisfaction. That’s why it is important to spend time in décor planning. However, before you began with the actual work, you must be clear what is the atmosphere you want to create. Will it be classy, sophisticated or just relaxing? If you think that the interior of your place is not enough, consider changing the lighting, the cushion and the flooring. You can also try installing polished concrete flooring as it is now a growing popularity in restaurants today, visit the Montalti Surfaces website here to learn more.
- Offer Free Wi-Fi
While waiting for their food, customers often go online. If your restaurant doesn’t have a Wi-Fi, chances are they get disappointed with the service. However, if you are offering one, you need to make sure that it has a stable connection, or else your customers will be annoyed.