Basic Techniques in Creating Corporate Videos

Ideally, the vision and imagination linked to a sequence that will be filmed must overlap with the recorded images later in the final corporate video. However, this rarely happens in reality. Often, we have ideas, imagination and very well-formed vision in our mind, but fail to execute them at the right time.

To balance this difference between vision and reality, we have to;

  • First, we must define very well what we want to record and see to what extent can these frames and sequences really be filmed as we imagined
  • We must know very well the equipment we’ll be using (utilities, functions, settings and more)
  • We must have a clear vision on the production of the corporate videos (if we speak about a sequence of images) to give out the message through our material and the information they really want.

Filming Camera Angles:

Eye Level—An angle generally considered neutral and natural because it allows an insight that we are accustomed to.

Angle Over the Eyes—An angle resulting in a raised position of the camera that is directed downwards or towards the subject. This angle tends to reduce detail and provide an overview.

Angle Below the Eye Level—This angle captures your subject from a position in which the camera is held somewhere on ground level, slightly tilted upward, towards the subject. This angle tends to increase and strengthen the details.

Bird’s Eye—An angle used to present the action or subject remote, from the top, providing an overview.

Oblique Angle—Using this angle, the camera is tilted to one side. This technique can provide creativity and drama whilst it is used for example in detail frames or frames of dance.

Basic Movements:

Tracking—The camera follows the subject from a greater distance.

Zoom—Moving the camera horizontally, from left to right or the other way around. Also, it means movement near or far from the subject. Zooming is when all shots are composed of frames. A frame starts at the time when the filming starts or stops.

Tilt—Changing the angle of the camera to the right or left, while other angles do not change.

Common Snapshots:

General Plan—This general framework has no particular subject, but contributes to the introducing and establishing the event in time and space. It is used mainly to present locations.

Medium Plan—In this context, the character is shown from the waist up.

Near-Medium Plan—Something closer than the average plan, generally from the shoulder up.

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