For aspiring entrepreneurs or for those who are starting up their business already, a company logo design is one of the most important things that you should consider. It is an emblem, a visible symbol that represents who you are as a company.
Did you know that logo is from the Latin word “logo/s” which means “word?” Words are a powerful tool to communicate what we have in our deepest thoughts. People will misunderstand each other if words do not exist.
Company emblem indeed speaks something to its audiences. It is a marketing strategy of corporations. That is why choosing a company logo design is very important—it dictates your identity to your target customers at first glance.
It is crucial to have a powerful company logo design. It must speak to the minds of your target audiences. So, what makes a symbol strong, successful and lasting? It must have the criteria of the following:
- It must focus on your customers and not just on the owners’ bias ideas. Sometimes, business owners only listen to their own ideas, and most of the time, they can be biased to their own ideas. Of course, it is normal that we want to make ourselves known to people by telling them that this is our business idea.However, listening to your customers’ demand and likes are important in establishing a symbol. Investigate first, ask your potential clients what they like and connect it to your product and business design.
- It must be unique and appealing. After getting the ideas of your potential clients, you should have in mind now the uniqueness of your logo and it must be appealing to your customers’ taste, such as colour, font size and font style, background, images used and the like.Most of the logos today are just mere patterned with other logos out there. They are no longer unique and appealing to the audience. Its uniqueness must also speak about the uniqueness of your product, and it must speak about your business industry.
- It must have a lasting impression. It is important that your company logo design must have a lasting impression, and how exactly should you do this? It must simulate the thoughts of your potential audience, thinking on what is this logo all about. The colours and the wordings are very important as well for this. Words should not be too long not to memorize. And colours should be soothing to the eyes such as blue, light colours, some red colour, white, as long as it has a good combination.
Make your creative and strong company logo design that focuses on customers, its uniqueness, and appeal and its lasting impression on your audience. Bring success to your business by having a great and worthwhile company logo design. Tell the world about who you are and what you can offer to the society by making and showing your great company logo design.
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