WordPress is a fantastic CSM with tens of millions of sites using its platform to build their businesses and blogs and such. So many great aspects come along with using WordPress but SEO is not one of those that just come with the package. Learning how to increase your rankings goes hand in hand with increasing traffic and sales.
Title tags have long been thought of as the most important aspect of getting your name out there. Your homepage is probably already ranking for your site name, so putting it in the title is not helping you when you only need to rank it once. To help your SEO try removing your brand from the title tags.
Permalinks are simply the URL’s for your post. Generally they will be formatted as your site address followed by a random sequence of letters, numbers and symbols. Specifically stating in the URL what the content on the page is after your site address is a great way to improve SEO. Simple got to settings, select permalink and change the setting to custom structure and you will be able to then put in the correct keyword or phrase.
You should focus on a key phrase unless you are very much into branding. Leverage your linkbacks by focusing on a relevant key phrase. The google external keyword tool is a great place to start because you can see which keywords and phrases are popular within your target audience.
Another way to get more links to your site, which increases your rankings, is by turning on pingbacks to actually link to other people. If you regularly support a site it’s likely that they will return the favor. If it is not already chosen for you manually do it in settings, discussion and choose the options;
- Attempt to notify any blogs linked to from the article (slows down posting)
- Allow link notifications from other blogs (pingbacks & trackbacks)
Using alt attributes is another way to increase your SEO. Google is putting a lot of emphasis lately on this point. The keyword or phrase does not actually have to be on your page but it is the alt attribute of an image on that page. WordPress will apply an automatic alt attribute to an image and it will likely be the filename associated with it. Save your images with the keyword or phrase you would like to be assigned to it for your google rankings to increase.
Although your WordPress site might not already be equipped to rank you the highest there is plenty of tweaking that can be done. Improving your SEO will increase your traffic and everything that comes along with more visitors. Happy optimizing folks!
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